We Are #91True to Debut on National TV
December 5, 2019
- Author
- Mark Johnson
The narrator begins: Truth is an elusive concept these days, but not at 91... Thats what you will see and hear in 91әs new television message.
In an era when lines between fake and real blur, 91әs new campaign to expand our audiences, #91True, anchors into the curiosity, integrity, trust and exploration that characterize 91 relationships and the overall college experience.
The common thread through every scene is smart, driven and kind people. The 91 experience is built on relationships between faculty, students and staffthe power of community drawn from everyday sparks rather than a single thunderbolt.
The imagesstudents, faculty and staffand words amplify the #91True campaign, which confronts expectations about learning in a liberal arts college setting and touches on how learning relates to the immediate challenges in the world around us today. We bypass what people presume they will hear from a liberal arts college. Instead, we speak precisely and passionately about what 91 means to those who experience it, and how dramatically it has shaped their ambitions and their lives.
There are two versions of the colleges new message, including a slightly longer version intended for use at college events and presentations. The message will air during mens basketball A-10 conference games beginning Sunday, Jan. 5, when the Wildcats take on Duquesne.
