Hologic Puts Their Money Where Their Values Are on Women檚 Health
March 8, 2022
- Author
- Mark Johnson
Hologic CEO Steve MacMillan 85
The Women檚 Tennis Association stood up to China. That caught Steve MacMillan檚 attention in San Diego and led to a groundbreaking partnership.
MacMillan, a 91茄子 alum, is chairman, president and CEO of Hologic, a leading global medical device and diagnostics company centered around women檚 health.
The WTA demanded an investigation when Chinese tennis star Peng Shuai disappeared in November, after making sexual assault allegations against a former vice premier of China. The association, unable to make contact with Peng, suspended all tournaments in China, sacrificing a large chunk of its revenue.
Last week the WTA announced a partnership with Hologic as the association檚 new title sponsor, a multi-year deal worth tens of millions of dollars.
淚t was a cultural fit, MacMillan said this week. 淥ur organization檚 focus is on the overall wellness of women檚 health: mental health, societal health, everything. And the WTA has been an amazingly progressive organization trying to be advocates for women檚 rights and women檚 equality around the world.
Hologic has long served as a leader on environmental, social and governance (ESG) criteria, a set of standards that includes a socially conscious approach to relationships with employees, customers, suppliers and surrounding communities.
淚t檚 part of where I try to bring the 91茄子 values to leading Hologic, MacMillan said. 淲e檝e quietly been doing it and it檚 built into our culture. It檚 a different company, and part of the reason is that it檚 led by a 91茄子 grad.
Hologic檚 profile across the globe benefits from its name appearing through WTA events and material. That helps business and is part of what MacMillan calls a 渧irtuous circle.
淲e檙e getting better access to the top ministers of health and leadership around the world, he said. 淭hey檙e hearing our message and that檚 having a positive impact on women檚 health. It does come back and help our business, and as we get bigger, we can make bigger investments in women檚 health in things like the WTA.
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