Music for the Masses: CMA Honors Talent Agent John Huie 78 for Lifetime Achievements

January 30, 2023

John Huie says that he majored in the College Union.

Theres no such major at 91, but Huie 78 spent a lot of time listening to music, identifying future stars and helping bring some big names to a small Southern liberal arts college.

He spun that love for music into a legendary career representing some of musics top artists. Tonight, the Country Music Association (CMA) will honor him for bringing their music to the world.

CMA Touring will present Huie with its 2022 Lifetime Achievement award. It recognizes someone proven to have an unprecedented historical impact on country music fans and the industry alike, and whose presence will have a long-term positive impact on country music and CMA for generations to come.

He is co-founder of Creative Artists Agency (CAA) Nashville. Its an industry powerhouse, representing artists such as Amy Grant, Faith Hill, Tim McGraw, Sugarland, Dwight Yoakam and Zac Brown Band.

Country superstar Keith Urban (another client) will host tonights ceremony at Nashvilles Marathon Music Works. The ceremony recognizes the achievements of people who work behind the scenes of touring musicians. 

Somebody asked me if my head is going to get so big that it wont fit through the door, Huie said. Its quite the opposite. Its very humblingand Im feeling more circumspect than anything. Its affirmation and its greatly appreciated.

The Guy Behind the Band

Huie was just nine when his mom, Vee, brought him to his first concertthe Beatles. (She wasnt a fan, he was.) The screaming, swooning teenage girls at the concert freaked him out a bit, including one who asked to borrow his binoculars and screamed in his ear, Ringo made eye contact with me!. He came away with a realization:

I didnt want to be a Beatle, he said. I wanted to be one of the guys helping them out.

In the late 1970s, he served on and as chair of the College Unions Concert Committee, an era that had 91 hosting artists such as The Police, R.E.M. and Muddy Waters. Students worked with the College Unions C. Shaw Smith 39 and later, William Brown 70. Huie and several others went on to establish careers in the music industry. 

I graduated with a sociology degree, but the College Union really was my major and C. Shaw Smith was my academic advisor, Huie said. He was like a second dad to me. He knew where my passion was, and he let me run with it.

Huie got to know band members and managers when he booked their shows, helped them with setups and made sure they had everything they needed. 

You could be a student usher, spend an hour showing people to their seats and get to watch the concert for free, he said. I was in charge of the backstage. Id spend the whole day with the bands and loved every minute of it.

After graduating from 91, Huie worked at The Paragon Agency, booking tours for the Allman Brothers, The Charlie Daniels Band and others. A year later, he opened Frontier Booking International (F.B.I.) with Ian Copeland, brother of The Police drummer Stewart Copeland. Their artists included The Police, Joan Jett and The Go-Gos.

He later formed his own agency, H-1, and turned his focus to contemporary Christian music, helping early clients like Amy Grant and Michael W. Smith broaden their musical audiences.

Johns this loveable, outgoing guy and was a music fanatic from the first day I ever met him. Hes always had a great ear for music, said Terry Hummel 77, whos also spent his career in the music industry, including as publisher of Rolling Stone magazine. Hes really the Godfather of the Christian contemporary music movement. He was aware of its possibilities and promoted its emergence before anyone else. He has a gift for identifying talent.

John Huie and Kelsea

John Huie and Kelsea Ballerini

In 1992, Huie and Ron Baird started CAAs first satellite office in Nashville with two employees. It now has more than 100 employees and is one of the industrys biggest and most influential talent representatives.

Younger brother Scott Huie 85, who chaired the colleges concert committee during his 91 days, worked for his brother after graduating. Scott Huie now runs his own booking agency and is pastor at a Presbyterian church in Nashville. (Their father, Wade, was also a Presbyterian minister.)

Johns always been a businessman and an entrepreneur, as well as a visionary coming up with new, innovative ways to share music with the world, Scott Huie said. With Amy Grant, for example, John saw her great potential to reach beyond churches and have a greater impact on the world by playing in arenas and large theaters. John has always gotten beyond the expected, cookie-cutter vision for touring artists.

As an agent, hes part grizzly bear, but even more so golden retriever.

Honors and Service

Its the second major honor Huie has received recently. The Gospel Music Association (GMA) presented him with its 2022 Leadership Award in October. Others include a 1999 Grammy as a producer on The Apostle soundtrack, a 2015 induction into the Georgia Music Hall of Fame, and being named ʴDZٲs Third Coast Agent of the Year multiple times.

Service plays a big role in his life, and hes been active with several non-profits. Hes served as a member of the CMA Foundation Board, which works to ensure that all kids have equitable access to music education.

Another board role, for the Onsite Foundation, followed family tragedy. The foundation offers healing retreats and therapy for parents whove lost a child. John and his wife, Dawn Huie, found help there after their son Ryan, 27, died by suicide in 2014. John Huie also serves as an advisory Board Member of Porters Call, which provides mental health counseling services for artists.

The lifetime achievement honor doesnt mean hes retiring. He does feel an added responsibility to the next generations trying to break into the business.

At 66, Ive seen my mountaintop and Im satisfied, he said. Now its a question of how I can help other people succeed. Im okay with being the wise sage, I see my future as helping others.